Eric Nyabiosi is Comcast’s Vice President for data science. He drives the data science’s analytic customers strategy that helps overcome complex business challenges and helps define opportunities for improving customer experience and growth. Prior to joining Comcast, Eric was a SVP at Citibank where he led the specialized analytics team responsible for building powerful data analysis and predictive applications. Previously, he held leadership roles in the analytics field with Toyota, JPMorgan Chase and other fortune 500 companies. He has a graduate economics and statistic degrees from Columbia University and the University of Delaware.
SAVE: Retention Marketing Framework
SAVE is designed to enhance retention and intervention performance by addressing four main questions:
1. When will subscribers churn? When to reach out?
2. Who should we target or avoid?
3. Why are subscribers at risk?
4. How can we save them?