Kartik Hosanagar is the John C. Hower Professor of Technology and Digital Business and a Professor of Marketing at The Wharton School of the University of Pennsylvania. Kartik’s research work focuses on the digital economy, in particular the impact of analytics and algorithms on consumers and society, Internet media, Internet marketing and e-commerce.
Kartik has been recognized as one of the world’s top 40 business professors under 40. He is a ten-time recipient of MBA or Undergraduate teaching excellence awards at the Wharton School. His research has received several best paper awards at conferences. Kartik cofounded and developed the core IP for Yodle Inc, a venture-backed firm that was acquired by Web.com for $342M. He is a cofounder of SmartyPal Inc. He has served on the advisory boards of Milo (acq. by eBay) and Monetate and is involved with other startups as either an investor or board member. His past consulting and executive education clients include Google, American Express, Citi and others. Kartik is a co-host of the SiriusXM show The Digital Hour which airs on Mondays at 5 pm ET on SiriusXM Channel 111.
Kartik graduated at the top of his class with a Bachelors degree in Electronics Engineering and a Masters in Information Systems from Birla Institute of Technology and Sciences (BITS, Pilani), India, and he has an MPhil in Management Science and a PhD in Management Science and Information Systems from Carnegie Mellon University.
The First Wave of Corporate AI is Doomed to Fail
“The First Wave of Corporate AI is Doomed to Fail” https://hbr.org/2017/04/the-first-wave-of-corporate-ai-is-doomed-to-fail An analysis of AI-focused initiatives by large companies and their chances of success Key conclusions: early failures in AI mechanisms will lead to irrational retreats from a business strategy perspective Key takeaways: portfolio approach of quick-wins and longer-term projects when thinking about AI transformation provides a consistent path forward.