Todd Mostak is the founder and CEO of MapD, a pioneer in building GPU-tuned analytics and visualization applications for the enterprise. Todd conceived of the idea of using GPUs to accelerate the extraction of insights from large datasets while conducting his Harvard Graduate research on the role of Twitter in the Arab Spring. Frustrated by the capabilities of conventional technologies to allow for the interactive exploration of these multi-million row datasets, Todd built one of the first GPU-based databases.
Upon completion of his studies at Harvard, Todd joined MIT as a research fellow at the Computer Science and Artificial Intelligence Laboratory, focusing on GPU databases and visualization before founding the company in late 2013.
How GPUs are Radically Advancing TV Analytics
While the analytics industry has successfully mastered desktop and mobile, TV still remains an elusive platform to measure traction and success. Business intelligence professionals have access to a wealth of specific data around campaigns on desktop and mobile, sometimes down to the individual level, whereas that sort of audience specificity has not traditionally been something TV can offer, and if it did, it could take hours or even days to query, analyze and put to use.
Until now. Thanks to recent technological advances in Graphic Processing Units (GPU), a new platform for accessing, analyzing and visualizing data to garner insights has emerged for TV. Equipped with the ability to render graphics instantly, GPUs can compute, analyze and visualize massive amounts of data all on one chip – in mere milliseconds. For TV, this is a game changer.
In this session, Todd Mostak, the CEO & Founder of MapD, will discuss how GPUs are radically advancing TV analytics. To illustrate how to deploy and implement this powerful technology at scale, he will pull use case examples from his work with Simulmedia, the leading targeted TV advertising platform that has the largest anonymous TV viewing database in the U.S. He will cover the opportunities, challenges and results Simulmedia has seen to date, including how GPU-analytics have enabled them to extract rich insights instantly and better inform company wide decision making.